Watkins Local Dealer
Marketing Program
ROI focused marketing for hot tub dealers
Your new website is just the start.
Everything you need to drive more leads. Get setup starting at $1,500.
Track
Essential to understanding your marketing performance and which numbers matter most.
Optimize
Maximize ROI by monitoring and optimizing your campaigns and marketing funnels.
Convert
Turn more website visitors into leads, happy customers and referrals that grow your business.
A turn-key marketing program with as much support as you need
We can run your entire marketing program, handle only the hard stuff…or just set everything up for you to manage on your own.
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Google Tag Manager
Google Tag Manager controls all tracking codes and tracking settings for your website. Our GTM Setup includes customized tracking for all form submissions on your site and tracking off all marketing campaigns like Facebook, Adwords and Bing.
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Google Analytics
Google Analytics is the most valuable tool we have to track your online marketing data and website conversions. We set Google Analytics to track all of your form submissions and other website data.
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Google Data Studio
Google Data Studio is a custom dashboard where you can see all of the important data from your marketing campaigns in one place. We set up your Google Analytics and other data sources to automatically update your custom dashboard with real time information.
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HotJar
We create your HotJar account and install the tracking code in Google Tag Manager. Once setup is complete, you'll be able to view heatmaps and even recording of people using your site.
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KPI Document
We create a document to track your previous year's website data and other Key Performance Indicators so we can look for ways to improve your marketing strategy.
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Meeting
We will have a phone meeting with your team to explain your new tracking and reporting setup. We will summarize your KPI Document and recommend the next steps to improve your online marketing presence.
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Google MyBusiness
We set up your Google MyBusiness account and/or modify your existing account to ensure its accuracy. This is the account that controls your listings in Google Search and Maps listings.
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Yext Local Listings
The key to local SEO is making sure your data is consistent. With Yext's integration-based partnerships with Google, Apple, Facebook, and over 100 other third-party apps, maps, and directories you can be sure your information is the same — everywhere.
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Social Optimization
We design professional creative assets and make sure your information is correct for Facebook, Google+, LinkedIn, Twitter, and any other accounts your business manages.
On-Page Optimization
We make any necessary improvements to Structured Data and optimize your website pages with targeted keywords based on location and other top organic search terms.
Let’s target some hot tub shoppers.
A paid search budget of between $500 and $3,000/month can make a significant impact on the amount of website leads you drive to your site.
Conversion Package
Google Adwords
We setup new Adwords Search campaign(s) optimized to target local dealer zipcodes. Search campaigns are most effective for generating website lead conversions and should be the emphasis for all campaigns with a PPC budget under $2000/month.
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We setup new Bing Search campaign(s) optimized to target local dealer zipcodes. Bing Search campaigns are often as effective for generating website lead conversions as Google Adwords and are recommended for all campaigns with a PPC budget over $1,500/month.
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We setup new Facebook Ad campaign(s) optimized to target local dealer zipcodes and demographics. Retargeting campaigns are most effective for generating website brand awareness and should be a secondary campaign strategy once your Search PPC Budget has plateued. Facebook Advertizing is also useful for advertising monthly promotions.
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We set up your account and create a professionally designed email template incorporating your branding and messaging. We also set up your email lists and segments in MyEmma, Mailchimp or whatever email client you prefer.
Learn moreRemarketing Ads
We setup new Adwords Retargeting campaign(s) optimized to target local dealer zipcodes. Retargeting campaigns are most effective for generating website brand awareness and should be a secondary campaign strategy once your Search PPC Budget has plateued.
Learn morePromotional Campaigns
Professionally designed Promotion assets including Website Landing Page, Social Media Banners, and Facebook Display Ads.
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