WatkinsDealer.com

What is included
in the Local Dealer Program

We answer your most common questions about LDP.

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What is LDP?

The Watkins Local Dealer Program, or LDP, is a software and support partnership between Watkins Wellness and DesignStudio Network Inc. Our goal is to help Watkins dealers with modernizing and maintaining a first-class digital presence with up-to-date content.

Content Pricing

Our content is extremely affordable compared to the alternative of manually building each product, blog post, supplementary page etc.  At the industry average of $150/hour, creating 20 hot tub product pages for a brand like Hot Spring could easily cost $3,000+. Request Content

 

Brand Annual Price
Hot Spring® Spas $350
Caldera® Spas $350
Tylö Sauna $350
Endless™ Pools $350
Free Flow Spas $300
Fantasy Spas $300
Fastlane $300
Vigor™ Cold Plunge $150
Emerge Cold Plunge $150
EP Modular  $100

 

LDP Program Includes

 

Syndicated Website Content

  • Brand-true Watkins Wellness content
  • Content syndication every weekend
  • Monthly digest email summarizing all updates to your site
  • Mobile-friendly and optimized for fast page-load speeds
  • Built for search engine indexing and fully ADA compliant


Content Types

  • Web Pages
  • Products & Product Categories
  • Blogs & Knowledge Base Articles
  • PDF Documents
  • Lead-Gen Landing Pages
    (for various promotional offers)
  • Watkins National Promotions Landing Page + Notification Bar

 

Warranty Support (Covered at no cost)

  • Maintaining and updating the Syndified plugin
  • Core plugin updates
  • Website theme updates
  • Fixing syndicated content errors
  • Watkins Content Brand Replacement 
    • Example: Fantasy to Freeflow
  • Live human support weekdays 8:00 to 5:00 CST:
  • WordPress expert resource 
  • Limited website training
  • Deep discounts for Annual Website Support Retainers
  • For 2025 discounted marketing rates from $125 to $95
  • 3 hours a year to make small infrequent minor website updates examples:
    • Updating hours in the footer and the contact page
    • Updating a logo

 

LDP Program Does NOT Include

While this is not covered under warranty, we are more than happy to assist you with any of these issues under a paid retainer. This list is only an example and is not exhaustive. If you have any questions, please send it over to our community support team.  

  • Creating new content or revisions to existing content after the project is complete.
  • Debugging problems created by other vendors or employees 
  • Researching new technologies or plug-ins that might be used for any given purpose.
  • Big Site Enhancements or Content Modifications
    • Adding non-Watkins brands to the site
    • Removal of non-Watkins product line
    • Creating landing pages or pop-ups
    • Designing creative assets
    • Creating e-stores
    • Form updates
    • Installation/Troubleshooting of 3rd Party Plugins
    • CRM integrations
    • Addition mega menus
  • Troubleshooting Google Products
    • Google Analytics
    • Google Search Console
    • Google Tag Manager
    • Google My Business
    • Google Ads
  • Fixing technical issues for:
    • Site crashes
    • Malware or Hacked Sites
    • Email deliverability problems
    • Hosting concerns
    • Broken links & 404 error codes on non syndicated pages
  • Ongoing marketing strategy and support (We offer FREE CONSULTATIONS)
  • Paid Media Assistance 
  • Social Media Assistance
  • SEO Strategy and Optimizations
  • Reviewing Analytics

  • Other Common Questions

  • How much does a base website cost

    The base price for a website is $4,000. However, some dealers have more complex needs, so each project is quoted individually.

  • How long does a new website take?

    From project start to launch you can anticipate around 4-12 weeks. The more simple the site the faster it goes. Simplicity in this case is defined by number of non Watkins products, content to migrate as well as functionality. The dealer also plays a key role with timely review and approval of content.

  • Who owns the website, Watkins or the dealer?

    The website remains the property of the dealer, and the contract to build the site is between DesignStudio and the dealership.

  • Can I make edits on my own?

    Yes, the site is built on WordPress, which is a very easy to use content management system. You or your staff/agency can manage the content on the site or DesignStudio can assist you.

    Syndicated content is not editable, with exception to syndicated blog posts and SEO.

  • Do I get training?

    Basic training in the Content Management System is provided with all website projects.

  • What content gets updated automatically and what do I have to maintain on my own?

    All Watkins content gets kept up to date “Automagically”, meaning that products, brochures, blog posts, or pages get updated and syndicated to your site.

    You’ll be responsible for updating your own content for example team pages, company information, and any other non-Watkins materials.

  • What if I keep adding content and making changes during the development of my site?

    At the beginning of your project, your DesignStudio liaison will quote your project based on a number of hours. The base package is 50 hours, which is typically more than enough to launch a base site. However, sometimes clients get new ideas and want to add more pages/products or functionality. At that point more hours can be purchased in blocks of 10. On the other hand, if you don’t use all your hours they are tracked and can be rolled over for content additions or support for up to one year.

  • How much do additional hours cost?

    Our hourly rates are normally $125, however for Watkins dealers a special rate of $95 has been established. Dealers who purchase larger blocks can get even lower rates.

  • Do my hours expire if I don't use them all?

    No, your hours will roll over for up to one year.

  • Can I put in other non-Watkins products?

    Yes, many of our sites feature non Watkins products. At the beginning of your project your quote will include an estimation for how long it will take to publish them all. For some of the more common lines we already have content, however for new or more obscure products extra time may be needed to create pages.

  • Can I have eCommerce?

    Yes, all of the sites are built for eCommerce and a few additional steps are needed to activate that functionality.

  • Do the websites rank well in search engines?

    While Google and the other search engines index each site individually, almost all of our dealers are experiencing growth in organic search rankings. Additionally, the added content is leading to much better engagement numbers as well (more leads, pages viewed, etc.).

  • Are there second year fees?

    Only syndicated content and website hosting are billed the second year.

    Watkins helps cover your content management system, security and plugin updates and basic support.

  • What if I have another agency working on the site?

    We frequently partner with other agencies to help manage the sites that we develop.

    If third-party vendors cause website issues, repairs fall outside our standard support. We’re happy to help resolve problems, but complex fixes may require a separate project scope.

  • How can I get new content?

    Simply fill out the form here: LINK or email our support team: support@designstudio.com

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  • Other Common Questions

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